If we're going to have a bias,
let it be a
Better BIAS.
Humans are inherently biased, so the technology they create will be too. We build platforms that let you share your story, so it can help shape someone else's in a positive way.
humanity thrives
Reimagining impact - online and offline
Building confidence. Creating belonging.
Imprint.live
It takes a community to raise a child, online and offline. A closed, invite-only space for under-16s where parents and schools moderate alongside their children: a safer place to express, connect and grow.
Shape your world and beyond.
Phi
Posts have impact, and Phi is the only place where how you express yourself online can have real world impact. Redefining social to be more mindful to the user, the community and the wider world.
Purpose in every purchase
The Buddyhood Shop - Coming Soon
Share a smile. A thoughtfully curated collection of books and gifts that inspire creativity and support children's growth beyond the page - all while giving back. Every purchase is tagged to a charity that supports people and planet.
Best Digital Safety Initiative Finalist 2025
All our platforms are built with safety by design. As technology entrepreneurs, we believe that humanity thrives when humans feel safe. This is why we work closely with the charities we support. The Phi platform has been audited for mental wellbeing among youth by Mental Health Innovations, while our policies have been developed in line with the BBFC (British Board of Film Classification). This is because we take our role in providing a meaningful space online very seriously.
Champions for children and families
Harleen & Andrew
It's not fair and we want to do something about it.
We want to champion children and parents because it's not easy and everyone is trying their hardest. We care and our books hope to bring people together, whilst sharing the warmth of a hug; something that we would have appreciated when times were tough."
Alice
Alice has always had a huge passion for getting children reading. She believes that children’s books are vital to a child’s learning and development and loves to be a part of that. Having worked across independent publishers her whole career Alice is delighted to be joining The Buddyhood. Their innovation and dedication to helping children is unfaltering.
Rosie
Emily loves to bring stories to life through the creative she designs.
With experience across brand, marketing, design and web, Emily helps to communicate The Buddyhood message, helping to get our vision and mission out to as many people as possible.
