10% of net proceeds from The Dark Side of Food will be donated to Beat, UK’s leading charity supporting those affected by eating disorders. Your purchase helps us contribute to their vital work in offering support, raising awareness, and advocating for change.
10% of net proceeds from The Dark Side of Fashion Books and Resources are donated to PAPYRUS, who raise awareness and work to support and prevent childhood and youth suicide and self-harm.
Beat is the UK’s leading eating disorder charity. Since 1989, they’ve worked to end the pain and isolation caused by eating disorders. We’re proud to support their mission and the people they serve through our Dark Side of Food graphic novel, which raises awareness on eating disorders driven by misinformation, algorithms and toxic influencer culture online.
PAPYRUS is dedicated to the prevention of young suicide andthe promotion of positive mental health. We’re proud that our books helpsupport PAPYRUS’s life-saving work, raising awareness, offering hope, andcreating safer communities for young people across the UK. Our Dark Side ofFashion graphic novel raises awareness on how fast fashion, human trafficking, body dysmorphia and cosmetic procedures driven by online trends are driving anincrease in youth self-harm and suicide.
Five Young Minds, One Mission─ Untangle the Web of Misinformation and Save the World, United in Purpose.
An alliance forged in the face of adversity, the Buddyhood unites strength, wit, and compassion. From the quiet grace-challenging norms to the resilient spirit born of hardship, they defy societal boundaries. Together, they tackle the ominous threat, combating misinformation with intelligence, humour, and a shared commitment to equality.
Each member, unique in their struggles, forms an integral part of this formidable collective. As they unravel the mysteries threatening humanity, their bond grows stronger, proving that unity, authenticity, and hope can overcome the darkest challenges.

A tech investor turned recluse, Baldr created an AI that spiraled into chaos. Haunted by its impact, he seeks redemption through innovation and cosmic clues. He launches The Buddyhood to find a worthy heir to fix the planet.

Ihaka studies PPE in Singapore and champions human rights. Scarred by his mother’s past, he uses humour to push for justice. In The Buddyhood, he hopes to protect others from suffering and abuse.

Mia fled violence in Afghanistan and now studies in Turkey. Despite losing her family and her hearing and sight, she pushes forward. The Buddyhood gives her hope to create a kinder, more inclusive world.

Amor, an LGBT data scientist at MIT, seeks to make history. Inspired by Alan Turing, he wants a more compassionate, inclusive world. Through The Buddyhood, he aims to merge tech with human rights.

Iona, a half-Indian, half-Scottish Oxford student, values truth and logic. She joins The Buddyhood to spread honest narratives and inspire change. Her no-nonsense mindset drives her to make a meaningful impact.

Aidhan, Iona’s twin, studies Geography and fights for climate justice. Calm and focused, he believes in using privilege for good. The Buddyhood gives him a chance to promote education and sustainability.

RUDI is an AI that mirrors human behavior, amplifying either good or bad. If left unchecked, it gains autonomy and immense influence. Aurora wants to exploit it, but its true power depends on who controls it.
I am impatiently waiting for The Dark Side of Food to hit the shelves! The pre-release snippets are tantalising, and I know this graphic novel will be a game-changer - I am thankful to the Frankfurt Book Fair.
The illustrations are amazing! The fictional aspect of the novel was captivating and I was very invested in each character's, thinking. The non-fiction aspect was also very simply put, especially for young people to follow.
The subject matter you are addressing here is vitally important, and I think you’ve addressed it in a very accessible way that will resonate with a young adult audience. The Buddyhood is a wonderful, diverse circle of passionate folks. I loved the representation here. The artwork is fantastic and very well suited to the story.
